Homegrown mobile handset maker, Intex will be launching five new devices priced below Rs 10,000 by October this year. Intex made its foray into the smartphone space last week with the launch of AQUA 4.0, which is priced at Rs 5,490. However, its competitors like Micromax and Karbonn have already made their presence felt.
“Smartphones is an evolved category in India for multinationals but it was a slow paced game for domestic companies. Off late, consumers have started taking note of domestic smartphones which clearly indicates that the market has opened up for companies like Intex,” says Intex Technologies GM (Mobile Business) Sanjay Kumar.
The company believes that this is the best time to enter into smartphone market. Intex would be targeting tier 2 and tier 3 cities, where it has a strong presence, for the sales of its devices.
“We have always seen tier 2 and 3 cities as the potential market for any of our businesses. These remain strong markets for smartphones category as well. There is an upsurge in demand for smartphones in cities particularly with population above 5 lakhs and we are aggressively tapping these markets through new launches,” he added.
It is aiming revenues of Rs 4 billion from mobile business in 2012-12 and expects 20 per cent of this to come from smartphones. “We are working towards achieving this number by launching new gadgets and expanding our after sales service,” Kumar said.
Intex has a distribution network with 100 super distributors, 500 distributors and over 13,000 retail partners in India and the company is looking to double the number of retail partners in the country.