MobiKwik, India’s fastest growing e-wallet player which enables simplified online payments for utility bills, today announced the launch of its mobile website and a new website user interface, designed to enhance the user experience and drive user growth by 30%. MobiKwik currently boasts of over 1.2 million customers.

The launch of MobiKwik’s mobile website is a strategic move to reach out to 945 million mobile users1 in the country. m.mobikwik.com offers users the convenience and ease of making payments for mobile recharge, DTH recharge, data card recharge and post paid mobile bills from their mobile phones.

“With mobile browsing and usage on the rise, a mobile optimized website can raise consumer engagement by 85%. MobiKwik’s mobile website is intrinsic to our strategy to engage with users and increase sales.  We expect 30% growth in the number of users of our service”, says Bipin Preet Singh, CEO & Founder, MobiKwik.

MobiKwik also announced the launch of a new and improved user interface of its website. The user interface has a funky look, clear navigation and allows users to make their selection of service and complete the transaction in a minimal number of steps. The home page clearly suggests the service options to users that include payments for mobile, television or data card recharge. It provides an option to pay for the service and recharge in one click, or via an SMS or by dialing a number. 

Launched in 2009, MobiKwik aims to build an m-payment ecosystem that will enable its users to make payments via their MobiKwik wallet for their utility bills, online merchant websites and more. Today, MobiKwik is a one-stop-shop for all prepaid needs. Customers can purchase recharge vouchers, SMS packs, tariff vouchers and other products from leading mobile operators. MobiKwik is India’s No. 1 online recharge site for Airtel, Vodafone, Idea, Tata Indicom, Reliance, BSNL, Aircel, Loop, Virgin Mobile and Tata Docomo. It offers customers multiple payment options across credit and debit cards, and also the convenience of doorstep cash collection.

“We are focused on being a market leader and are constantly innovating to offer a differentiated product and experience to our users”, asserts Bipin.

About MobiKwik

MobiKwik, an e-commerce company, is India’s fastest growing e-wallet player which enables simplified online payments. All transactions on MobiKwik are powered by the MobiKwik wallet. Adding money to the wallet allows users to make payments for services and recharges in one click, or via an SMS or by dialling a number. MobiKwik enables the smoothest way to recharge mobiles and pay bills in India across – prepaid and post-paid mobiles, television and DTH, and data cards.

Visit www.mobikwik.com to know more about the company.

1 Sources:TRAI

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