The popular telecom operator Idea Cellular has launched a range of postpaid plans. Idea Cellular is presently offering ‘Nirvana’ plans, which provides a one-stop solution and gives the flexibility of unlimited calls, internet with data carry forward, assured device security, savings on family bills, free roaming across India, ISD benefits and priority service and offers, in addition to Rs. 2,000 cash-back on the new 4G handset. This plan is offering comprehensive solutions beyond just mobile connectivity. The product will be promoted through a high-decibel promoting effort which will kick begin with a TVC which went on air today.
The new Idea TVC captures the unpredictable snapshots of euphoria in the lives of heroes, for instance: ‘When the monthly charge does not stress you any longer; when the broken cell phone does not divert from your objectives; when you understand that you need not stress over data getting over.’ Each of these moments illustrates the positive change and significant serenity that Idea Nirvana Postpaid brings to its clients’ lives, in light of the fact that “everything is dealt with”.
The Nirvana plans also offer special benefits when advantages when clients include their family and companions. The ‘Child Secure’ feature enables the client to manage their child’s data usage and screen time. ‘Smart Alerts’ component gives clients a chance to send normal, pre-defined alerts to their family and the unique ‘Family Connect’ highlight helps ensure that relatives are sheltered, wherever they are. Clients who add friends and family members can enjoy ‘20% savings’ on total bill rental and bonus shareable data of 10 GB for up to 3 individuals and 20 GB data for at least 4 relatives.
Beginning with a monthly rental of Rs 389, Idea Nirvana Plans go up till Rs. 2,999, provides a high-speed advantage of 20 to 300 GB carry forward limit of up to 200 to 500 GB (according to the plan) and 3,000 for every month (local, national, roaming). It also offers the free membership to Idea Music, Movies & Games for a year while 100 to 200 ISD minutes is available on the monthly plans of Rs. 1,299 to Rs. 2,999.
Idea is also additionally cashback of up to Rs. 2,000 to all clients on Nirvana Plans who move up to a New 4G Handset, till 30th April 2018.
Telecom operators are outdoing each other in trying to attract and retain clients by means of cashback offers. Airtel, Vodafone, Reliance Jio Infocomm (Jio) and Idea have introduced a range of cashback offers over the most recent couple of months.
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