Sistema Shyam TeleServices, the operator of MTS, has announced a unique mobile advertising service named MTS mAd, which will enable users to make free local calls in return for watching a video ad. “MTS mAd is a unique service which enables our smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with customers in a personalised manner,” MTS India chief marketing and sales officer Leonid Musatov said in a statement. Customers will get a minute talktime credited to their account after watching a video ad.
Presently, MTS mAd is available on all Android devices on the MTS network, along with Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. According to the sources, it is also working on other platforms like Blackberry and BREW-enabled entry-level MTS handsets as well. Brands like Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan and Lenovo have associated themselves with the MTS mAd service to engage with customers, the sources said. The free talktime credit will be paid by the advertisers.
The MTS mAd service requires no charges for activation, application download and data transfer while watching video ads. Customers will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as four MTS mAd calls in a day.