Vodafone India Set to Ambush IPL 2018
Vodafone India, the nation’s second-greatest in the industry, is good to go to ambush IPL promoting and race away with all the consideration and eyeballs even as its competitors introduced new product packs. Related with IPL since inception, this brand has a fresh new campaign to celebrate once more what it generally celebrates.
This campaign in a bid to upstage Reliance Jio Infocomm amid the two-month-long Indian Premier League cricket competition that begins Saturday said individuals with information of the matter.
The move comes as the mobile phone operator, which is merging with Idea Cellular, fights rivals Jio and Bharti Airtel for data revenue and subscribers. Jio is a co-presenting sponsor for each of the eight groups playing in the competition. Following 10 years of being an associate sponsor, Vodafone India is only a spot buyer this year.
The brand has introduced a teaser on Facebook where it indicates two ZooZoo’s standing amazed on a cricket pitch as they watch a group of ZooZoo’s walking through the field with all the attention.