Till now, 2016 have witnessed a lot of marketing moves from the part of telecom operators. From time to time BSNL also comes up with certain offers as part of the game. This time to give a tough competition for competitors, state-run BSNL announced a national unlimited 3G mobile data plan for Rs.1099 without any speed restrictions with a validity of one month. It has doubled data usages of its data special tariff voucher to 10 GB which earlier provided 5 GB data for the same price of Rs.549 with validity of 30 days. Another new data STV of Rs 156 has also been launched and provides 2 GB data for 10 days.
BSNL Chairman and Managing Director Anupam Shrivastava mentioned that due to improvement in network, BSNL has been gaining customers. They are now first in the industry to offer unlimited 3G plan for Rs. 1,099 without reduction in speed. This will rejoice their customers and help them experience improved BSNL networks. RK Mittal director of BSNL said that BSNL offer is unique and its sole purpose is to enable every section of the society with high-speed internet at affordable prices. Last year, BSNL had also facilitated the customer by offering 80 per cent cheaper voice tariff. He also mentioned that by massive reduction in data tariff and introduction of unlimited data STVs BSNL hopes to serve data customers, mainly the youth segment in a much better way.
The other top telecom operators like Airtel, Vodafone and Idea also increased data usage limit in some of their plans by up to 67 percent recently. This can be the reason that lead BSNL to introduce and update some of their offers, which users can now considerate in a much more appropriate way. The speculations are such that all these efforts are to cover up the damage that the telecom operators might face with the arrival of Reliance Jio. But it seems like in either way, it will be a gain for the users.