Global smartphone makers Samsung Electronics, Xiaomi, OnePlus, Lenovo-Motorola may soon be able to sell directly to customers in India through their online retail platform. Changes have been made in foreign investment regulations, designed to give a way in to local manufacturing, have clearly permitted companies that make in India to sell the products through their own online portals. The advantages include a increase to their wafer-thin margins by keeping a tight restraint on stock and supply chain, apart from quality controls and building brand loyalty.
Meanwhile, some companies are wary of additional costs related to inventory management, warehousing, customer acquisition and delivery of products, aspects that are now taken care of by etailers.
The move to relax FDI norms is directed at giving a big thrust to the manufacturing sector in the country and taking ahead the Make in India campaign.
The government is expecting this sector to create more job opportunities and make India a part of the global supply chain around the globe.