The Indian online transportation service ‘Ola’ will be the world’s first to provide a ‘customized entertainment ride’ for its users. To standout from all other online cab services especially the world leader Uber, Ola is taking various steps to make user experience better. Its various steps like widening the services to various types of cabs, tuk-tuk rickshaws and even 2-wheeler service is always in race with its competitors.
The Ola Play is one of its kind service which provide the users to select their favourite songs or radio channels while riding. The new service is added to the existing application as a new option and not as an entire application. The hardware is a unique built in partnership with Qualcomm while the experience will rope in Apple Music, Sony LIV, Audio Compass and Fynd for content and software. Mahindra and Mahindra is integrating this technology in its vehicles used by Ola.
Ola Play will be initially available on Ola Prime in cities like Bengaluru, Mumbai and Delhi for selected customers and will be rolled out to other cities and to other vehicles by March 2017.
Ola Co-Founder and CEO Bhavish Aggarwal said he believes this will transform the ride experience. “With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions,” he said. “Apple Music brings the best features together for an experience every music lover will appreciate. Coming together with the market leader in music, will completely transform the ride experience for millions of Indians on the move.”
“Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artists like Drake and A.R. Rahman first before anyone else, and discovering new artists like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play,” said Oliver Schusser, Apple’s Vice-President of International Content.